The first of a series of pizza auctions will begin at 9am this morning and give <@Dominos_UK> followers and Facebook fans <Domino’s Pizza UK> the opportunity to make great savings on a large Pepperoni Passion based on the number of times Domino’s hashtag <UK – #LetsDoLunch> is used between 9am and 11am. The more people tweet, the cheaper they’ll eat.
Once the auction has ended and the price set, the pizza will be available to order online at www.dominos.co.uk for lunch on that day.
Simon Wallis, sales and marketing director for Domino’s Pizza, said: “We’ve had great success to date with social media activity to reward our Facebook fans and we wanted to do something to thank our loyal Twitter followers. The reverse auction gives us a great opportunity to create some buzz around our piping hot pizza and deliver another tasty deal to customers. What better way to spread a bit of love across Twitter than with a Pepperoni Passion?”