Archive for March, 2012

TWEET FOR TREATS – DOMINO’S LAUNCHES TWITTER REVERSE PIZZA AUCTION

March 5th, 2012

The first of a series of pizza auctions will begin at 9am this morning and give <@Dominos_UK> followers and Facebook fans <Domino’s Pizza UK> the opportunity to make great savings on a large Pepperoni Passion based on the number of times Domino’s hashtag <UK – #LetsDoLunch> is used between 9am and 11am. The more people tweet, the cheaper they’ll eat.

Once the auction has ended and the price set, the pizza will be available to order online at www.dominos.co.uk for lunch on that day.

Simon Wallis, sales and marketing director for Domino’s Pizza, said: “We’ve had great success to date with social media activity to reward our Facebook fans and we wanted to do something to thank our loyal Twitter followers. The reverse auction gives us a great opportunity to create some buzz around our piping hot pizza and deliver another tasty deal to customers. What better way to spread a bit of love across Twitter than with a Pepperoni Passion?”

Follow Domino’s on Twitter <@Dominos_UK>.  Terms and conditions apply to the reverse auction. For more details, see the ‘Boring legal stuff’ on www.dominos.co.uk


Share

DOMINO’S CAR DEBUTS IN NEW PLAYSTATION GAME MOTORSTORM: RC

March 2nd, 2012

Domino’s Pizza, the pizza delivery expert, has teamed up with PlayStation to appear in the new MotorStorm: RC game with a Domino’s branded car.

MotorStorm: RC, which was launched last week, is the latest version of the classic arcade game. A Domino’s car is among the range of radio controlled vehicles which players can race across dustydeserts, dense jungles, icy terrains and post-apocalyptic cities. Domino’s car can be downloaded and raced on both the brand new PlayStation Vita format and PlayStation3, as well as being available free on the PlayStation Network store.

This new campaign, handled by Arena Media, for Domino’s builds on the company’s in-game activity, which most recently saw a Reggae Reggae Pizza Shack in Football Superstars for a new pizza launch. With its car in Motorstorm: RC, Domino’s is seeking to capitalise on the social aspect of gaming while introducing branded objects that add value to players in game.

Nick Dutch, multimedia manager at Domino’s Pizza, said: “We’ve had great success with our in-game activity to date and we are keen to continue reaching our core target audience in innovative ways. We loved the idea of giving PlayStation3 fans a free car to race in MotorStorm: RC and the launch of the much anticipated PlayStation Vita was an ideal to platform to make this happen. Our car is a smart-looking, mini mean machine and we’re looking forward to seeing how it fares on the MotorStorm: RC track.”

For more details on Domino’s, visit www.dominos.co.uk

 

Share