Domino’s Pizza, the pizza delivery expert, has topped sales of £10 million through its mobile channels. The company’s phenomenal growth in mobile sales has today been bolstered with the launch of Domino’s new Android ordering app.
Domino’s existing mobile channels include an iPhone ordering app and mobile optimised website. The iPhone app, first launched in September, has achieved over 500,000 downloads to date. Domino’s mobile optimised website was introduced in December, making it possible for BlackBerry and other smart phone users to also order pizza whenever and wherever they are. Pizza sales taken through the iPhone app and mobile optimised ordering site have just reached over £10 million.
The Android app, launched today, is the newest addition to Domino’s suite of mobile ordering channels. The free app has many of the same features as Domino’s iPhone app including a carousel style menu to allow customers to select their favourite pizzas, sides, desserts, subs and drinks. Pizzas can be customised by pinching to resize the base and scattering on a range of tasty toppings before sending the order straight to the store. Android users can also be in with the chance of winning money off their next order by popping their pizza in the oven and swiping or blowing away the steam to reveal a code. Then, while the pizza is in the real oven, users can keep tabs on its progress with the real-time pizza tracker.
Simon Wallis, sales and marketing director for Domino’s, said: “We’re always looking for innovative ways to allow our customers to order. We first launched online ordering ten years ago and, based on its phenomenal success, we were keen to capitalise on new opportunities created by mobile channels. Investing in this type of technology is now paying dividends for us, achieving pizza sales of over £10 million. With sales of Android phones reported to be up 810 per cent year on year*, we’re excited about what the future holds with the launch of our new app, which will allow even more pizza lovers to order on the move.”
Download Domino’s free apps from the Apple App Store and Android Market.
* GfK Retail and Technology Report, March 2011