DOMINO’S GETS PIZZA LOVERS IN A FLAP WITH GREAT TURKEY ESCAPE GAME

December 2nd, 2010 by JakeRawlinson Leave a reply »

Domino’s, the local pizza delivery expert, has launched a festive fun turkey game to get pizza lovers in a flap before Christmas. Play the Great Turkey Escape and be in with the chance of gobbling a stack of piping hot pizza.

To play, log on to www.thegreatturkeyescape.com. Simply select your turkey from the likes of Freddie Flapper and Tommy Tails, catapult them into the air and then flap your wings like mad to fly as far as you can. Pick up a pizza slice for an added boost, but avoid the dynamite or your goose will be cooked!

The game is using Facebook Connect to allow fantastic flyers to boast about their accomplishments with medals published on their own Facebook pages. The highest scores will also be recorded on the official Great Turkey Escape scoreboard on Domino’s Facebook fan page. The furthest throw each week will receive a free pizza and the furthest overall distance travelled (in turkey miles, of course!) will win a pizza party worth £100.

James Millett, multimedia manager at Domino’s Pizza, said: “Our Facebook activity continues to go from strength to strength – we’re a stone’s throw from reaching 100,000 fans and growing at a storming rate. Innovation is core to the Domino’s brand and our Great Turkey Escape game provides a great way to get everyone in the festive spirit and to share their fantastic flying scores through Facebook Connect. We’re sure you won’t be able to escape the game this Christmas and we can’t wait to see how our fans get on.”

Domino’s Pizza continues to provide innovative ways to engage with its customers. The company was recently awarded the Best Retail and Home Shopping Campaign Award by Campaign for its Facebook Superfans initiative and Social Affiliate ‘widget’. The Campaign Media Awards recognise brilliant and inspiring creative media ideas that make a difference for brands.

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