October 18th, 2010 by JakeRawlinson Leave a reply »

Grab a new Basil Burst and get a free 1.25 litre Coca Cola for a limited period

Domino’s Pizza, the pizza delivery experts, has launched a new doubly delicious pizza base. The Basil Burst Double Decadence pizza features a layer of flavoursome pesto sandwiched between two thin crust bases. To mark the ; launch, Domino’s is offering a free 1.25 litre Coca Cola with every Double Decadence pizza.

The mouth-watering layer of basil pesto combines perfectly with Domino’s vine ripened tomato sauce and 100% mozzarella. Plus, it really brings out the flavour of all Domino’s fresh toppings so your favourite pizza just got even tastier. The delicious new base can be enjoyed with any of Domino’s classic topping combinations or, if you’re feeling adventurous, you can Create Your Own.

If pesto’s not your passion, pizza lovers can always opt for Domino’s original Double Decadence base featuring a layer of cheese and herb sauce sandwiched between two thin crust bases.

Treat yourself to this new taste sensation and for a limited period, Domino’s is offering a free 1.25 litre bottle of Coca Cola with any Double Decadence pizza. Every Double Decadence comes in its own special posh Domino’s pizza box.

To launch the Basil Burst Double Decadence, Domino’s is running a multi channel campaign including TV, video on demand, digital display and social media. Kicking off the activity is Domino’s Facebook competition to develop a special duets playlist on top digital music service – Spotify. To enter, UK Facebook fans simply need to vote for their favourite duet at and the top 10 songs with the most votes will be made into a Domino’s playlist on Spotify. All entrants will also be entered into a draw to win free pizzas.

In addition, Domino’s will be taking over the homepage of leading TV listings website –, on 30th October and 13th November. The homepage takeover will integrate video and digital display to promote the tasty new Basil Burst Double Decadence, with a direct link through to Domino’s ordering site.

The Basil Burst Double Decadence is now on sale in Domino’s stores across the country. Visit for more details.

YouTube – Domino’s Pizza Double Decadence Basil Burst TV ad

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