Archive for October, 2010

Wear the Laces

October 29th, 2010

Special Olympics campaign – Wear the Laces
Some of you will have heard about the latest Special Olympics fundraising and awareness campaign – Wear the Laces. This is a very simple and effective way for to support Special Olympics Great Britain (SOGB).

It is all about showing your support, the official Wear the Laces day is on December 3, which is the International Day of People with Disabilities.

We will be supporting the SOGB selling the laces in our stores. A box of laces will be placed on front counter.

In addition, we will also be supporting SOGB through the Pennies initiative in all UK stores. Customers can round up to the nearest pound when ordering online and paying by card…..

The Pennies Foundation
We are delighted to be the first retailer to get involved with a new charity fundraising initiative called Pennies, which will be going live on November 1, 2010.

The Pennies Foundation has created Pennies, which is the electronic charity box. It is the equivalent to the tin on a store counter for people to throw in their change – only it’s all done when people pay by card or electronically. Customers purchasing their Domino’s pizza online, with a card payment, will be given the option to round up their order to the nearest pound – and all the change goes to UK registered charities. What’s even better is that 75% of the money raised through Domino’s customers will benefit our corporate charity, Special Olympics Great Britain.

It’s all about the many not the few and, as further retailers come on board, Pennies believe that raising £80 million a year to help a range of UK charities is quite possible.

This is a very exciting new venture and we are delighted to be leading the way with it. Hopefully we will soon be reporting how much extra money has been raised thanks to the generosity of our customers.



October 29th, 2010

Domino’s Pizza, the pizza delivery expert, has been voted the top pizza brand in the UK’s first customer experience league table.

5,500 consumers were asked by research company Nunwood, to rate over 170 brands and the results used to create the UK’s first customer experience league table. Domino’s was voted 16th in the survey, pipping the UK’s other pizza delivery and restaurant brands to the post. First place in the survey went to online retailer

“We’re delighted to have been voted the top pizza brand in this customer experience survey,” said Chris Moore, Chief Executive of Domino’s Pizza. “We pride ourselves on not just delivering great tasting, piping hot pizza but fantastic customer service too. We’ve made considerable investment in both our ordering process, with new innovations such as our online pizza tracker and iPhone app, and customer service programme this year so to score well in this survey is the icing on the cake – or the pepperoni on our pizza!”

For more details on Domino’s Pizza, log on to <> . For more details on the Nunwood survey, visit



October 18th, 2010

Grab a new Basil Burst and get a free 1.25 litre Coca Cola for a limited period

Domino’s Pizza, the pizza delivery experts, has launched a new doubly delicious pizza base. The Basil Burst Double Decadence pizza features a layer of flavoursome pesto sandwiched between two thin crust bases. To mark the ; launch, Domino’s is offering a free 1.25 litre Coca Cola with every Double Decadence pizza.

The mouth-watering layer of basil pesto combines perfectly with Domino’s vine ripened tomato sauce and 100% mozzarella. Plus, it really brings out the flavour of all Domino’s fresh toppings so your favourite pizza just got even tastier. The delicious new base can be enjoyed with any of Domino’s classic topping combinations or, if you’re feeling adventurous, you can Create Your Own.

If pesto’s not your passion, pizza lovers can always opt for Domino’s original Double Decadence base featuring a layer of cheese and herb sauce sandwiched between two thin crust bases.

Treat yourself to this new taste sensation and for a limited period, Domino’s is offering a free 1.25 litre bottle of Coca Cola with any Double Decadence pizza. Every Double Decadence comes in its own special posh Domino’s pizza box.

To launch the Basil Burst Double Decadence, Domino’s is running a multi channel campaign including TV, video on demand, digital display and social media. Kicking off the activity is Domino’s Facebook competition to develop a special duets playlist on top digital music service – Spotify. To enter, UK Facebook fans simply need to vote for their favourite duet at and the top 10 songs with the most votes will be made into a Domino’s playlist on Spotify. All entrants will also be entered into a draw to win free pizzas.

In addition, Domino’s will be taking over the homepage of leading TV listings website –, on 30th October and 13th November. The homepage takeover will integrate video and digital display to promote the tasty new Basil Burst Double Decadence, with a direct link through to Domino’s ordering site.

The Basil Burst Double Decadence is now on sale in Domino’s stores across the country. Visit for more details.

YouTube – Domino’s Pizza Double Decadence Basil Burst TV ad

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